Social Media Lead

Image by Free-Photos from Pixabay

Shopee  Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago  50 applicants

Full-time · Entry level

5,001-10,000 employees · Internet

About the job

Job Description:

Develop, implement and manage our social media strategy, targets and performance metrics

Lead, manage and oversee the:

Development of social media content and schedule, e.g. posts, videos, competitions etc., with the objectives of driving brand awareness, online reputation, engagement and conversions

Execution of our social media content across the different channels, including but not exclusive to Facebook, Instagram, YouTube, Twitter, and TikTok

Promote content through social advertising

Tracking of the success of our social media campaigns, including the use of our tools and systems

Generation of insights and propose improvements

Manage, and develop the social media, content, and production team, including hiring when the need arises, daily tasks and responsibilities, and performance management

Collaborate with cross-functional teams within Marketing and beyond, e.g. Campaigns, Business Development, Operations, Product Development etc

Collaborate with industry professionals, celebrities, and influencers, to drive the team's and company's objectives

Stay abreast with the latest social media best practices and technologies, be it from internal or external avenues

Any other ad-hoc tasks as assigned


Bachelor's degree from a reputable local or overseas university

3 years of experience working with social media

Experience in leading a team

Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices

Good understanding of social media KPIs

Critical thinker and problem-solving skills

Good time-management skills

Great interpersonal and communication skills



Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. 

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team. Do check out our career website for our available positions!

Website size5,001-10,000 employees25,593 on LinkedIn 

Includes members with current employer listed as Shopee, including part-time roles.

HeadquartersSingapore, SingaporeTypePrivately HeldFounded2015SpecialtiesInternet and Mobile Commerce

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